How To Market Information Technology Effectively

Marketing information technology is no different from marketing any other type of business; it’s all about determining what makes your business stand out and getting that across to potential customers. Why should customers want to hire you to handle their IT needs and what can you bring them that nobody else does? The answers to those questions are the keys to effective marketing and that is where your marketing strategy should begin.

You need to position yourself as the go-to solution for your customers. That means showing them exactly what you can do for them and how you can help their business to run more smoothly. Make sure you communicate clearly the importance of information technology to any business. In today’s technological age, without properly using internal computer systems, online marketing and other means of data sharing, a business cannot hope to remain afloat.

Understanding and managing information technology can be a huge issue for many businesses. They may lack the tech savvy to handle this part of their business themselves, but they can still help themselves by hiring someone who is able to. Your job in marketing information technology is helping them to understand that the resources they need do exist and they just have to know where to look to find them, starting with you.

Once you’ve gotten their attention, then you have to make a good impression so that they are inclined to hire you ahead of the competition. That essentially means selling yourself; your particular body of knowledge, your skills and your ability to handle all aspects of technology to help your clients’ business thrive and grow. Make sure you don’t overlook anything, no matter how trivial it may seem. And don’t forget to emphasize your flexibility, so they know you are willing to expand to meet their needs.

Another important part of marketing information technology is demonstrating that you remain in step with the latest technological developments. Your clients may not be able to understand the newest social media network or smart phone, but if they know that you are up-to-date they’ll be able to breathe easier knowing that their business is not falling behind, which can be deadly in today’s market.

And don’t forget that one of the best ways you can demonstrate your ability to keep up with the trends is by utilizing the latest technology in your marketing strategy. What better way to prove that you know how to sell a business than by producing your own website, blog, video or other vehicle to get your message across effectively and excitingly?

Never assume that IT is such a dry field or such a complicated one that you can’t properly sell your IT business. Marketing information technology is not only possible, but if done properly it can make a huge difference in terms of setting you apart from the competition. Potential clients are out there and they need the IT expertise you have; it’s up to you to make the right impression through marketing so that they’ll want to put your skills to work for them.

There are many ways to supplement your income but all of them require that you pick up a few tips on how to market and promote yourself in the information technology business. Along those lines, here are two guides that will add to your knowledge of IT and help you succeed in starting and maintaining your own online business. One is Market Tracking Software and the other is Innovative Technology

Tips to Get Started Using Social Media to Fundraise

Last year, Nonprofit Tech for Good reported some of the following statistics:

* Fifty-five percent of those who engage with nonprofits via social media have been inspired to take further action.

* The average nonprofit crowdfunding campaign raises $9,237.55.

* Online giving grew 13.5 percent in 2013.

Social media is here to stay and nonprofits need to become more aggressive in incorporating its use into their overall outreach strategy for courting their current and prospective donors. The vast majority of organizations say that their websites and email is the most important communication tool that they use. Fully, 97 percent of nonprofits are using Facebook.

Nonprofits exist not only to fulfill their respective missions, but in order to accomplish their work, they are also looking to promote their organizations and obtain financial support, in effect fundraising dollars. As noted in a Nonprofit Quarterly article 74 percent of organizations use social media to announce events and activities, and only 53 percent, “follow the best practice of posting issue-centric content to establish thought leadership… ”

That point is one that should not be taken lightly. The reality is that nonprofits should not be in the business of simply using social media to promote their activities. The most successful organizations (for-profit and nonprofit) are the ones who consistently become thought leaders in their respective fields. Individuals and the media want to know that your organization is an expert in the field and this is not acquired by simply publicizing your own events.

In order to be effective at using social media, you need to regularly communicate with your followers. This means with tools such as Facebook, it should be approximately 5 to 10 times per week. Since Twitter is a micro-blog, nonprofits can certainly tweet more often than Facebook. One of the key best practices to keep in mind for this particular platform is to build up your followers. To accomplish this, your organization can look into Tweelow, @NonprofitOrgs and WeFollow. And, on Twitter or other similar platforms, in order to have a good conversation, remember to follow back those who follow you.

Most nonprofits are very good at being able to communicate what they do, but many forget that there should be a regular call to action in your conversation. There are several means to accomplish this:

* Ask a question and target your message to influencers on varying social media platforms.

* Tell followers what you need via a wish list or if you have implemented a campaign, let people know how to get involved and why.

* Ask people to share or retweet (RT).

* If publicizing an event, promote early-bird tickets.

A great practice to promote your cause that people will remember is to post great photography and images on the social media platforms you are using. People may notice a picture more than text. Infographics are also another approach to get your message across in a simple to digest and visually memorable fashion.

Finally, get messy. Some nonprofits don’t use social media because they are afraid of doing something “wrong”. There are no hard and fast rules. The reality is that the more your organization uses social media, the more you will see what the best practices are around that specific platform. Start out using one or two tools and as you gain more confidence and success, add other social media.

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